The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Fuzzy Feelings
Agency: TBWA\Media Arts Lab / Los Angeles + Hungry Man + Passion Pictures + Rock Paper Scissors
Client: Apple Category: Moving Image / Single
The Square Meter
Agency: HeimatTBWA\ Germany + Revolver / Sydney + Tony Petersen Film GmbH / Berlin
Client: HORNBACH Baumarkt AG Category: Moving Image / Single
CRIME FICTION
Agency: FRED & FARID / Shanghai + FF PRODUCTION / Shanghai
Client: ABSOLUTE PURITY Category: Moving Image / Single
This is Your Brain on Food
Agency: Mother / Los Angeles + Postmates + Nexus Studios / London
Client: Postmates Category: Moving Image / Series
Award:
2024 Design Gold Pencil
Agency:
TBWA\Media Arts Lab / Los Angeles + Hungry Man + Passion Pictures + Rock Paper Scissors
Client:
Apple
Title:
Fuzzy Feelings
Category:
Moving Image / Single
Annual ID:
OS24_DE007G
Award:
2024 Design Silver Pencil
Agency:
HeimatTBWA\ Germany + Revolver / Sydney + Tony Petersen Film GmbH / Berlin
Client:
HORNBACH Baumarkt AG
Title:
The Square Meter
Category:
Moving Image / Single
Annual ID:
OS24_DE023S
Award:
2024 Design Merit Award
Agency:
FRED & FARID / Shanghai + FF PRODUCTION / Shanghai
Client:
ABSOLUTE PURITY
Title:
CRIME FICTION
Category:
Moving Image / Single
Annual ID:
OS24_DE119M
Award:
2024 Design Merit Award
Agency:
Droga5 / New York + Meta
Client:
META
Title:
It's Your World
Category:
Moving Image / Single
Annual ID:
OS24_DE120M